If you wish to enforce rights from your trade mark in an efficient manner, you need to provide it with adequate legal protection. If you use specific, fancy name, you should apply for its registration as word mark. If an original graphics pertains to such name, you can obtain protection for a figurative mark. In certain cases it is also possible to obtain protection for shape marks as well as other unusual marks. It all depends whether they are adequate to distinguish goods or services of your company from goods or services of other entrepreneurs. Further, think on which territory